Performance Marketing Campaign for Premium Plot

Objective:

Qualified Site Visits

Generate high-quality leads and drive conversions for premium plot sales.

Marketing Channels:

Meta (Facebook & Instagram) and Google Search Campaigns

Duration:

90 Days

Plot Price:

₹65 Lacs onwards

Challenges:

The real estate developer faced the challenge of reaching potential plot buyers in the competitive and rapidly-growing devanahalli Area of Bangalore. The goal was to generate qualified leads that were ready to make purchase decisions for plots starting from ₹65 Lacs. Additionally, the client wanted to maximize the efficiency of their marketing spend while achieving measurable conversions.

Strategy:

We implemented a strategic performance marketing plan using Meta and Google Search campaigns, with a specific focus on lead generation and qualification. Key elements of the campaign strategy included:

• Targeted Audience Segmentation: We used advanced targeting techniques on both Meta and Google Search platforms to reach high-intent users. Demographic filters and interest-based targeting on Meta were applied to focus on users with an interest in real estate investment in the Airport Area. On Google, we targeted keywords that were relevant to the search intent of potential buyers.
• Lead Magnet Optimization: To ensure higher-quality leads, we designed and optimized landing pages and lead forms, incorporating strong value propositions, clear call-to-actions, and a seamless user experience.
• Remarketing & Retargeting: To further qualify leads, remarketing ads were launched to re-engage individuals who had shown interest but had not yet converted, providing additional incentives for taking action.

Results:

• Total Leads Generated: 900 leads in 90 days
• Lead Qualification Rate: 30%, meaning that 270 leads were qualified based on user intent and interest.
• Conversions (Closures): 22 closures within 90 days.
• Cost Per Lead (CPL): (To be inserted based on the total marketing spend).
• Cost Per Acquisition (CPA): (To be inserted based on the total closures).
• Return on Investment (ROI): Based on the sales price of ₹65 Lacs, the ROI from 22 closures generated a significant uplift in revenue.